All That Matters

All That Matters announces largest conference programme ever

August 14, 2017

Organisers of the award winning All That Matters, Asia’s leading music, sports & entertainment industry conference, have announced the programme and speaker line-up for next month’s five-day B2B2Fan conference and music festival. The conference will be staged at The Ritz-Carlton Millenia, Singapore from September, 11-13.

With three weeks to go, event organizer Branded announces its biggest and most diverse conference programme yet, bringing together over 30 keynotes and 125 speakers who will participate in more than 70 sessions across the programmes’ five content tracks, encompassing Music, Sports, Gaming, Online and Marketing.

Speaking about the programme and speaker line up, Co-Founder and CEO of Branded, Jasper Donat said:

“The power is with the people! The digital media and entertainment industry is being blown wide open and the fan is most certainly in control. The programme for this year’s All That Matters is more diverse and more comprehensive than ever before reflecting the quantum change that this industry is enjoying. We have more keynote speakers talking at more sessions across more content tracks than ever before. We also have some of the very best names in their respective fields joining us to share their thoughts on the trends that will shape the future of our industry.”

“Aside from panel discussions and keynotes, we’ve also designed the programme to ensure that that there are plenty of breakout sessions, opportunities to network, to exchange ideas, and to socialise. I have no doubt that All That Matters 2017 will be insightful, highly informative and a lot of fun. We’re looking forward to it,” he added.

The last decade has seen an explosion of technological innovation in the music industry. Featuring keynote speakers including Lyor Cohen, Global Head of Music at YouTube and Hartwig Masuch, CEO at BMG, plus a dedicated China Music Forum, hosted by Tencent Music Entertainment Group which includes their CEO, Cussion Pang and the Music Matters Academy designed specifically for 200 up and coming artists, Music Matters will seek to explore the catalysts behind such fast-paced growth, while providing some perspective on the trends that look set to shape the future.

Presented by FOX Sports, Sports Matters will debate the continued convergence of sport and entertainment and will cover topics including the commercialisation of esports, rugby, golf, India, China and much more.

Chase Carey, Executive Chairman and CEO of Formula 1 will share his thoughts on the future of Formula 1. With all eyes on Japan, Cool Japan! The Road to 2020 will present a unique perspective on what Rugby World Cup’s debut in north Asia and the 2020 Olympics mean for both Japan and entertainment fans around the world. China is also a major focus for the conference. Speakers from Wanda, CMC, SECA, Alisports, CAA, and Johnson Yeh of Riot Games will elaborate on the upcoming League of Legends World Championships, hosted for the first time in the 90,000-seat Bird’s Nest stadium in Beijing. Attendees will also meet and hear from Italo Zanzi, Executive Vice President & Managing Director, Sports, Fox Networks Group Asia.

The online Gaming and eSports industry is possibly the most exciting area of the entertainment industry today and Gaming Matters will provide conference goers with an insight into some explosive industry trends and highlight how the development of e-gaming is creating opportunities for growth within other industries. Featuring Kevin Lin COO of Twitch, the world’s leading social video platform and community for gamers and creators with close to 10 million daily community members making the platform a true industry leader.

Online Matters goes to the very heart of the video revolution featuring some of the leaders of the biggest companies leading the charge including Rob Roy, VP Content Acquisition at Netflix, Hosi Simon, Global General Manager, VICE and Anil Nihalani, Head of Connected Media at Mediacorp.

Marketing Matters, in conjunction with the World Federation of Advertisers and Ogilvy, focuses on the buy side of the media and entertainment business and looks to provide marketers with new ways to reach audiences in 2020 and provide insights on marketing strategy optimization, automation, AI and more. Speakers include Vice President of Media at the world’s largest advertiser Unilever, David Porter, who will talk about getting the conscious, cognisant and connected consumers to talk to you, while a panel discussion featuring speakers from Publicis Media Group, Columbus and Lazada Group will debate Performance Marketing: The Convergence of Media, Content and Commerce plus much more.

At night and throughout the preceding weekend (September 9-10), All That Matters delegates will be given the opportunity to continue their networking as over 40 bands from around the world entertain delegates as part of the Music Matters Live festival at Chijmes.

All That Matters is the region’s premiere ‘Business-2-Business-2-Fan’ event experience. Taking place from September 9-13 at The Ritz-Carlton Millenia, Singapore, All That Matters will once again bring thousands of executives and music fans to Singapore to enjoy the entertainment and debate the trends that continue to shape Asia’s billion-dollar music, sports, entertainment and online industries.

Tickets are available to buy, priced from US$599 at Attendees can also sign up to All That Matters Weekly Trends for the latest programme announcements and updates at:

All That Matters