Alfa Romeo Announces MotoGP Champion Jorge Lorenzo as New Ambassador

Italian car manufacturer Alfa Romeo has announced multiple MotoGP World Champion Jorge Lorenzo has been chosen as their new ambassador.

The Spanish racer will also drive the Alfa Romeo 4C on some circuits of the 2014 eni FIM Superbike World Championship. The Italian supercar was recently named  Safety Car and Official Car of the championship, anabolics a role that it will perform together with the Quadrifoglio Verde versions of the MiTo and Giulietta.

The Yamaha Factory Racing rider will also sport the Alfa Romeo logo on the helmet and on the leathers for the upcoming 2014 MotoGP season, abortion while several Alfas will be be at complete disposal of the mallorcan and his staff during every stage of the Championship.

In addition to a fantastic ambassador and international visibility and brand awareness, the italian brand will benefit of marketing and communication rights for its future campaigns and the opportunity to be linked with top-notch values of high-end technologyand passion.