Alfa Romeo And Sauber Motorsport Extend Title Sponsorship
October 30, 2020
Alfa Romeo and Sauber Motorsport have joined forces for the Formula One World Championship.
The partnership between two of the most recognized brands in motorsports started in 2018, when Alfa Romeo joined the team as title sponsor. The past two years the team has scored hard-earned points in both the driver and constructor championships, battling for a top eight finish in 2020.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG said: “The extension of our relationship with Alfa Romeo is a true statement of intent from both parties. In Sauber, Alfa Romeo found a committed, performance-driven partner to which it could entrust the brand: we are honoured to carry the heritage and past success of Alfa Romeo in our name. Both parties always intended for this relationship to bear fruit in the long term; we have laid some solid foundations in the last three seasons and we aim to reap the rewards of this work in 2021 and beyond.”
Mike Manley, FCA CEO said: “Racing and performance are at the core of Alfa Romeo’s DNA. The brand was practically born on a racetrack and today we continue to compete at the most technologically advanced level of motorsports. The partnership with Sauber also allows our customers to benefit from exclusive racing know-how, as it is the case of the all-new Giulia GTA and GTAm, which incorporate Sauber’s technical input particularly as it relates to advanced aerodynamics.”
Exclusive livery for a major occasion
To celebrate this announcement and to pay tribute to all the fans of Italian racing cars, Alfa Romeo will display an exclusive livery in the C39 race car at the upcoming Imola Grand Prix, a proud venue for Alfa Romeo and Italian motorsport tradition alike.
Designed by Centro Stile, the livery will display the Italian flag in a straight flash on the upper section of the engine cover and on the rear wing end plate, blending into the theme of the 2020 “speed pixel” livery with its linear and dynamic graphic treatment.
The exclusive logo for the 110th anniversary of Alfa Romeo appears in a prominent position, also on the engine cover, alongside the wording, “Welcome back, Imola,” recognizing the circuit’s position as one of the most iconic on the tour and as one of the greatest Italian tracks. From Touring and Sport categories to Formula One, Imola has been a venue for major Alfa Romeo victories in all three categories.