Alba Berlin Signs Otelo Sponsorship Deal

German Basketball team Alba Berlin has agreed a deal with telecommunications company Otelo which will see it become an official sponsor to the club for the 2014-15 season.

As part of the deal Otelo will receive marketing rights, no rx including LED visbility and on-court branding at all home matches.

Claus Jepp, a director at Otelo, said: “We are already successfully involved in football and now want to appeal to basketball fans who are a young, very interesting target group for us.

“Alba Berlin is the largest German basketball club and (the) capital Berlin is a very important market.”