Al Watan Launches New Marketing Campaign with Lionel Messi

By Community | July 8, 2014

Al Watan has launched a cross-media campaign with Argentina and FC Barcelona star Lionel Messi.

The campaign will run through the World Cup and Ramadan with editorial and commercial engagements for the audience.

The Ooredoo’s “Simply Do Wonders” campaign features a dynamic Rewardisement engaging video where the audience gets rewarded for their engagement with the ad. The campaign is making its debut with brand ambassador Leo Messi, across Asia, theMiddle East and North Africa.

It is supported by a major social media campaign, “Simply Do Wonders”, which encourages young people to upload videos of their football “street skills” to an Instagram account with the hashtag #MeetMessi.

“The new campaign marks the beginning of a new advertising age where technology is helping to reach audience on all platforms seamlessly and engage them with rewarding activities. We are proud to be part of this campaign and helping in bridging the gap between print and digital through LiveBridge and Rewardisement solutions” commented Ali Al Assam, CEO, KnowledgeView.