Ajax Win Tops Dutch Ratings
November 28, 2018
Two of Europe’s most popular football teams, flagship attractions in their home markets, were in action last night in the UEFA Champions League with very different viewing numbers relative to the size of their potential audiences.
In Germany, Bayern Munich’s 5-1 win over Benfica was on pay provider Sky Deutschland. It pulled 640,000 viewers and a 2.4% market share.
In The Netherlands, with only one fifth of the population of Germany, the match between AEK Athens and Ajax on free-to-view Veronica attracted 1.713 million viewers and a share of 28.1%.
Ajax’s 2-0 victory ranked number one of all programmes of the day.
In Germany, Sky also carried five other Champions League matches in parallel to the Bayern game, with an audience of 390,000 viewers.
