Ajax signs a cooperation agreement with Effektief Groep
By Shantanu Srivastav | March 21, 2018
Dutch football club Ajax have signed a cooperation agreement with Effektief Groep until June 30 2021.
As part of the deal, Effektief Groep will become the official supplier of Ajax and provide cleaning services
Effektief Groep will increase its national name recognition through visibility in the Amsterdam ArenA and on the Toekomst sports complex. In addition, Effektief Groep has various activation and hospitality rights that will be used around home games of Ajax.
Menno Geelen, commercial director of Ajax said: “Effektief Groep has grown enormously in recent years, especially by distinguishing itself in the field of innovation. We are convinced that we can help the Effective Group to achieve the growth ambitions for the coming years. It is nice that this organization wants to increase its national reputation by working together with Ajax in the right way. ”
Commercial director of Effektief Groep, Patrick Reinders said: “We are pleased with the fact that we are allowed to connect our name to Ajax. We are growing very fast and a cooperation with the Dutch record champion fits in well with this. This exudes our ambition for the coming years, in which we want to become even more active nationwide and further strengthen our position as event cleaning specialist in the Randstad. ”