AFC Ajax

Ajax Seals A €12m Deal With Budweiser Until 2025

By Taruka Srivastav | July 25, 2019

Dutch soccer club Ajax has signed a 12 million Euros worth partnership with Ab InBev’s Budweiser until 2025.
The agreement will cover both Ajax’s men’s and women’s teams.
Ajax commercial director Menno Geelen said: “The fact that a renowned brand such as Bud is committed to us for a long time offers many new opportunities. After we have already extended the collaboration with Adidas and Ziggo for a long time, this improved contract is also a confirmation that we believe in sustainable partnerships.”

Nicolas Bartholomeeusen, managing director of AB InBev Netherlands said: “It is about realising your dreams, which is close to Bud’s brand values. The choice of Budweiser in the US to support, for example, women’s [soccer] on both international and club level, we show that we go for values outside the field, we go to clubs and leagues with that ambition.”

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