Ajax Renews Shirt Sponsorship Deal With Ziggo

Dutch soccer club Ajax has renewed partnership with Dutch operator Ziggo until 2024.

As part of the deal, Ziggo will continue to be the club’s main shirt sponsor and will now also provide exclusive Ajax content via Ziggo Sport. It will continue to receive prominent branding across Ajax’s physical and digital assets.

Edwin van der Sar, Ajax chief executive, said: “We are very grateful to Ziggo for the trust placed in us and the way in which they, as the main sponsor, give substance to our cooperation. Ziggo will also organise several activities and promotions for our fans this season.”

Marcel de Groot, Vodafone-Ziggo director, said: “With our new partnership, customers can now enjoy Ajax even more than before. From unique win promotions, with ultimate Ajax experiences such as the ‘Golden Seats’, to exclusive Ajax content on Ziggo Sport. Think of the weekly program Inside Ajax, but also the live broadcasts of European preliminaries and practice duels.”