Ajax Extends Ziggo Sponsorship Until 2023

January 8, 2021

Ajax and main sponsor Ziggo have extended the existing sponsorship contract by one year.

The current agreement was set to run through June 2022, while the new agreement will continue until June 2023. No adjustments have been made to other conditions of the agreement.

Ziggo has been Ajax’s main sponsor since January 2015 and will continue to adorn both the Ajax and Jong Ajax kits until 2023. Ziggo will also remain the main sponsor of Ajax e-Sports. Additionally, an option has been included that allows for the potential extension of the contract until June 2025. In the coming years, this partnership between Ajax and Ziggo will focus on offering exclusive Ajax content on Ziggo Sport, as well as unique access to the club for both Ziggo and Vodafone customers (both being part of the telecom group VodafoneZiggo.

Menno Geelen, commercial director at Ajax notes: “We are grateful that Ziggo has expressed confidence in our partnership. This extension is a confirmation of their loyalty. Our main sponsor’s support during such a difficult period is admirable.”

Marcel de Groot, consumer market director at VodafoneZiggo added: “We are pleased that we have reached an agreement with Ajax for an interim extension. Ajax stands for the best experience in sports and entertainment, just like we do. We want to provide our fans and our customers with even more access to Ajax. With this extension through the summer of 2023, once COVID-19 will be behind us, we can do just that.”