Ajax Confirm CST Official Sponsorship Deal
August 22, 2013
Ajax and Cheng Shin Tire (CST) have confirmed their three-year international Official Sponsorship deal.
The Eredivisie champions and the Taiwanese car and bicycle tire manufacturer announced the deal earlier in August, medstore but the deal became official during a signing session yesterday.
Marketing Director and former Holland and Manchester United goalkeeper Edwin van der Sar said: “CST wants to increase its name recognition via Ajax. And it’s interesting for Ajax because we want to gain a stronger foothold in China, and CST can support us in that. We’ve recently seen that Ajax is very popular in China with the TV talent show ‘Football Dream’. This partnership underlines that even more, but there is still much ground to be gained.”
CST Holland CEO Jack Duis was pleased to join forces with the most successful club in the Netherlands.
“We’re proud to link CST to the most successful football club in the Netherlands,” said Duis.
“From our European headquarters in De Kwakel (near Amsterdam), we will, together with Ajax, create even more enthusiasm for our CST brand in the car and bicycle tire market.”