AIG And New Zealand All Blacks Will End Partnership After 2021
January 14, 2020
New Zealand Rugby have announced that their partnership with AIG will be ending following the conclusion of the deal in 2021.
This means that New Zealand Rugby will soon be commencing their search for a new partner in preparation for the end of that deal, part of the reasoning behind this announcement, said New Zealand Rugby Chief Executive, Mark Robinson.
“We have enjoyed a hugely successful and mutually beneficial commercial partnership that has helped both AIG and NZR to strengthen our respective brands on the world stage. Through this partnership, NZR and the six national teams sponsored by AIG have been able to grow rugby’s presence in new and growing markets, with opportunities to play in new territories and introduce our teams to new fans all over the world,” Robinson commented.
“AIG was particularly active behind our teams achieving many significant milestones: the All Blacks playing their first ever Test match on United States soil with return fixtures in Chicago; a triple header featuring the Māori All Blacks and Black Ferns in Chicago; the Māori All Blacks playing in new cities in Canada, matches in Osaka and Tokyo, and a first-time South American tour to Brazil and Chile.
He added, “We will continue to work with AIG through another exciting period for our teams – with both the men’s and women’s sevens teams seeking gold at the Tokyo Olympics later in 2020, and the Black Ferns heading into the Rugby World Cup 2021 as defending champions and the tournament’s host nation.”
Daniel Glantz, AIG’s Global Head of Sponsorship and Strategic Partnerships, said: “We thank New Zealand Rugby for their partnership and are proud of our many accomplishments together. New Zealand Rugby’s staff and players have consistently demonstrated a commitment to excellence on and off the pitch, which has enhanced both of our brands and inspired rugby fans around the world.”
AIG’s sponsorship is currently scheduled to conclude at the end of 2021.
