AIBA’s Boxing Marketing Arm Gets Major Financial Support from First Commitment

First Commitment International Trade Ltd. (FCIT), a private entity based in Hong Kong, has agreed a CHF 35 million ($39m) deal to support the International Boxing Association’s (AIBA) global marketing company, the Boxing Marketing Arm (BMA).

At its 2014-2015 Executive Committee Meeting, currently being held in Istanbul, AIBA reviewed several investment offers and finally approved FCIT as a partner for AIBA and BMA due to the company’s solid business portfolio and obvious passion for sport. 

The AIBA President and the BMA Board Chairman, Dr Ching-Kuo Wu, expressed his delight at the new partnership. He said: “It is a great step forward in the success of our global boxing project and the development of AIBA. We are grateful for the insight and belief that FCIT Chairman, Mr Di Wu, has for the potential of boxing in the future. 

“I am especially pleased to have a partner and investor with a proven record of business success who will provide us with great value above and beyond the investment fund.” 

AIBA’s recent revolutionary programs, the World Series of Boxing (WSB) and the much-anticipated AIBA Pro Boxing (APB), offer a fantastic and fruitful opportunity for FCIT’s plan to expand globally in the sports industry, something which the company was eager to exploit. 

As a part of the investment, FCIT will be the exclusive representative for all BMA China businesses which are located in the Greater China territories, including mainland China and the People’s Republic of China Special Administrative Regions of Hong Kong and Macau. 

“We have always believed in the rapid growth of businesses in the sports industry and boxing has that potential,” said FCIT Chairman. Mr Di Wu. 

“In addition to its elite level programs, we believe that there is great potential for success in AIBA Pro Boxing and the World Series of Boxing both in terms of short-term revenue generation and long-term asset values.” 

BMA will be instrumental in generating all revenues necessary for AIBA to build structured platforms for further achievement by maximizing the commercial rights of AIBA Open Boxing, APB and WSB programs and will therefore support the growth and success of global boxing at all levels.