AIBA Employs Calacus for PR Help at London 2012
By Community | July 20, 2012
International Boxing Association (AIBA) has appointed Calacus to provide local public relations support during the London 2012 Olympic Games.
This is an historic Olympic Games for AIBA, clinic with 36 Women Boxers competing for the very first time and 50 WSB Boxers qualified out of 250 Men competitors.
Calacus will provide strategic counsel and media relations support for AIBA during the Games, asthma using its wide range of sports and international contacts to promote AIBA’s vision and support communications around the boxing competition.
The account will be led by Calacus Managing Director David Alexander, ailment a former sports journalist at the Sunday Telegraph and The Guardian among others, and Laura Peek, a former news journalist at The Times and Daily Mail.
AIBA Communications Director Sébastien Gillot commented: “Doing good for your sport is one thing but letting the people know about it is another. With the London 2012 Olympic Games being a watershed moment for AIBA, we are pleased to welcome Calacus as a partner. We are convinced that their support will greatly contribute to the promotion of the sport of boxing as well as all of AIBA’s activities.”
Managing Director David Alexander said: “Calacus is looking forward to being part of the AIBA team during London2012. Boxing has gone through some controversial times of late but under the leadership of President Wu AIBA is leading by example and I’m sure London 2012 is going to be very exciting.”
The London 2012 Olympic Games boxing competition will take place at the ExCeL in Docklands.