Ageas Extends Naming Rights Deal for Hampshire’s Cricket Ground

Hampshire Cricket have announced today a renewal to their sponsorship ground naming sponsorship deal with Ageas UK.for a further five years.

The agreement, ailment which originally began in 2012, abortion means that the deal will now run to 2022, allergy guaranteeing a partnership of at least 11 years. 

In addition to the ground naming rights, Ageas has extended their brand exposure to a number of new areas including: the main logo position on Hampshire’s two one-day shirts and naming rights to and branding on the new media centre and large conference space in the Hilton Hotel.

Hampshire Cricket Chairman, Rod Bransgrove said: “I’d like to take this opportunity to thank Ageas for their amazing support over the past 18 months. With their help, we are now in the final stages of transforming the Ageas Bowl into one of the World’s leading Test Match venues.

“This extension of the Naming Rights Agreement indicates our absolute satisfaction with the partnership and is a fantastic endorsement for the Club and this wonderful venue. We are thoroughly looking forward to continuing our successful relationship with Ageas and to the fulfilment of our mutual objectives.”

Andy Watson, CEO of Ageas UK said: “Our business is based on strong, long-term partnerships and we value the bond we have formed with The Ageas Bowl team and everybody at Hampshire Cricket.  It is a first class sporting, conference and entertainment venue which reflects our strong commitment to our local community whilst bringing us the national and international profile to support our growing  UK insurance brand. 

“We are also proud to be supporting the Hampshire team as primary shirt sponsor in the one day format as they build on their well earned reputation as one of the country’s best performers in limited overs cricket.”