AFFL Strikes $6m Data Partnership With LSports
By Taruka Srivastav | June 16, 2021
American Flag Football League (AFFL) has named LSports as official data partner worth $6 million, as per
As part of the five-year deal, LSports will gain the exclusive rights to the distribution of the league’s official data. This data will then be used to generate live statistics and odds for all games from the start of the 2022 season. The deal was brokered by SCCG Management.
Dotan Lazar, CEO of LSports commented on the deal: “We’ve long since recognized the American market growth and we expect it to greatly evolve in the next few years. The agreement with AFFL definitely secures LSports a place there.
“This deal positions LSports next to a select few who own exclusive rights to official sports, highlighting our unique offerings. AFFL odds will be a great addition to our already vast offerings.”
“Partnering with LSports is an important step in broadening the AFFL’s awareness and bolstering our relevance in the mainstream,” said Jeffrey Lewis, CEO of the AFFL.
“As sports betting continues to grow here in the U.S. this will connect the AFFL to more fans, bringing them closer to our game and the rising popularity of flag football.”