Adidas to Produce West Ham Kits in New Partnership
May 7, 2013
West Ham United and adidas have agreed a lucrative commercial partnership which sees the sportswear giant become the Premier League club’s Official Technical Supplier.
The deal will see adidas produce the team’s team kit, asthma replica kit, order sale | training wear and equipment for the 2013-14 and 2014-15 seasons.
The Hammers and adidas do have history together and the brand was worn during the team’s best-ever league finish of third in 1986 and the in the 1981 League Cup final.
West Ham United Vice-Chairman Karren Brady said: “We are delighted to team up with adidas at such an exciting time in the Club’s history. They are an ideal partner due to their proven technical experience, seek innovation in product design and renowned quality of sportswear.
“The agreement with a world-famous sports brand provider is another signifier of our Club’s growing global standing. Adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.
Adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics will be set in to the new kits.
Steve Holland, Senior Manager, Commercial Clubs at adidas, said: “To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal.
“Adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons.”