Adidas Reveals Record Earnings for 2011

By Community | March 7, 2012

German sportswear maker adidas has revealed record earnings in 2011 which it says is because of strong demands for the brand and will use the London 2012 Olympics to beat those records.

Adidas net profit rose by 18 percent to 671 million euros ($881 million) last year, with earnings per share hitting a record high of 3.20 euros.

Operating profit grew by 13.1 percent to 1.011 billion euros on an 11.3-percent increase in sales to 13.344 billion euros.

“We enjoyed our fastest organic (sales) growth rate since 2006,” boasted chief executive Herbert Hainer.

“We made progress on improving profitability. And we ended the year with our balance sheet in top shape,” Hainer said.

The 2012 Olympics in London and the UEFA Euro soccer championships would enable adidas to race to record earnings again this year, the chief executive said.

“We begin 2012 fully energised and fully prepared for another bright year for our group. There is always great buzz and excitement around major sports events, and they don’t come bigger than the London 2012 Olympic Games and the UEFA EURO 2012,” he said.

“We are all set to achieve new records and sustained momentum.”

by Ismail Uddin