Adidas, Nike and Warrior Locked in £60m a Season Bidding War for Manchester United Kit Deal

By iSportconnect | July 4, 2014

Adidas, Nike and Warrior are bidding to secure a world-record kit deal with Manchester United that could amount to £60m ($103m) a season.

Talks between the club and the three sportswear giants are ongoing, according to a report by the BBC, with the current Nike deal due to finish at the end of the 2015/16 Premier League season.

The report says the figure discussed is £600m over 10 years, which would almost double the £31m a season that adidas pays Champions League winners Real Madrid.

Nike and Warrior confirmed to the BBC that they are locked in talks with United, but adidas refused to comment.

A Nike spokesperson added: “United is one of the greatest clubs in the world and we’re continuing discussions with them.”

In the existing deal, Nike had a period of exclusivity to discuss new terms, but that was never reached in time, allowing other brands to enter the fray.

One firm who are not believed to be in the running are Puma, who signed a record deal with Arsenal, which came into effect earlier this week.