Adidas Launches New Advert for World Cup Marketing Campaign

By Community | May 26, 2014

With the 2014 FIFA World Cup on the horizon, adidas have begun their marketing campaign for the prestigious tournament by releasing an official advert.

The advert stars some of the world’s best football players including Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The advert, known as “Leo Messi’s World Cup Dream”, officially marks the start of the adidas “#allin or nothing” 2014 FIFA World Cup Brazil campaign.

The advert initially aired on TV screens around the world at half time during the UEFA Champions League Final and has already received over 27 million views and counting.

Tom Ramsden, Global Brand Marketing Director, adidas football, said: “This advert presents the “#allin or nothing” attitude by showcasing the dedication and commitment required to winning this great tournament.

“We are incredibly proud of this film and the entire ‘all in or nothing’ campaign. By bringing together the creative powers of Fernando (Meirelles), Cassiano (Prado) and Kanye; and combining them with the best players in the world, we present a unique, fresh and authentic view of the World Cup that only adidas can deliver.”