adidas Extend Sponsorship Agreement with Argentina Soccer Team
July 18, 2011
adidas and the AFA (Argentine Football Association) are have announced the extension of their sponsorship agreement, allergist which will extend their current deal until December 2022.
Herbert Hainer, CEO of the adidas Group, said: “We are very proud and excited to announce the extension of our successful partnership with the Argentine Football Association. adidas is the global leader in football and Argentina is without any doubt one of the strongest teams in the world. Therefore, we are very much looking forward to continuing our successful partnership and to supporting AFA in their preparations for the 2014 FIFA World Cup in Brazil and beyond.”
Julio Grondona, President of AFA, said: “We appreciate the continuity and the confidence of adidas. It contributes to building an unbreakable bond with AFA. This agreement fully satisfies AFA and brings important values to continue to develop football in Argentina. AFA is committed and will continue wearing the shirt with pride all around the world.”
In addition to this, both adidas and AFA will continue working together to promote football at all levels of the game and in all age groups, both in Argentina and globally.
adidas is also Official Sponsor, Supplier and Licensee of the FIFA World Cup and Official Partner of the European Football Union UEFA and the Confederation of African Football CAF.