Adidas City Runs Name Chipotle As Official Partner
By Shantanu Srivastav | June 8, 2018
Adidas City Runs have appointed Chipotle Mexican Grill as an official partner.
Under the terms of the agreement, Chipotle aims to position itself as a healthy ‘fast food’ restaurant and engage with young, active and health-conscious Londoners.
Chipotle join Fitbit and Continental as official partners of the four closed road races taking place this year in the English capital.
Jon Ridgeon, Executive Chairman of CSM’s Active Division, said: “We are excited to be partnering with Chipotle who join Fitbit and Continental as an official partner of the Adidas City Runs series.
“Their delicious, healthy and fully customisable menu will really resonate with our active and health-conscious audience and we look forward to working closely with them to drive footfall into their restaurants and help them achieve their wider business and brand objectives.”
James Dannatt, Marketing Manager, Chipotle in Europe, added: “We are delighted to partner with Adidas City Runs. We already have a great fitness fan-base who enjoy our food as part of their training regime and this partnership will help us to reach even more health-conscious Londoners looking to eat something filling, delicious and made with fresh, high-quality ingredients.”