Adidas Appoint Eric Liedtke to Executive Board for Global Brands

German sportswear giant adidas AG have revealed their supervisory board has appointed Eric Liedtke to the Executive Board of adidas AG effective March 6, symptoms 2014. 

Liedtke, anesthetist 47, drugs currently Senior Vice President adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. After 30 successful years at the adidas Group, Erich Stamminger (56) has decided not to extend his Board contract and to leave the adidas AG Executive Board on March 5, 2014, for personal reasons.

“We are committed to giving our next generation of leaders more responsibility for the future of our Group. Following the appointment of Roland Auschel last year, we are now very pleased to welcome Eric Liedtke to the Executive Board,” stated Herbert Hainer, CEO of adidas AG.

“Over the past years, Eric Liedtke has contributed to the extremely positive development of adidas both in North America and globally. We are convinced that he will lead our brands into the next era of desirability, success and growth.”

Eric Liedtke, a US citizen, joined the adidas Group in 1994 as Global Line Manager for Cross Training in Portland/Oregon. During his 20-year career with adidas, Eric Liedtke has held senior management positions of increasing responsibility at adidas America, including Director of Footwear Marketing and Vice President Brand Marketing.

adidas CEO Herbert Hainer said: “Erich Stamminger and I have worked very closely together for more than 20 years and I could not have asked for a better and stronger business partner and personal friend. I can only praise his unrivalled marketing expertise and passion for our brands. I wish him all the best for his future.”