Adidas And The Royal Belgian Football Association Extend Their Partnership Until 2034
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Adidas and the Royal Belgian Football Association (RBFA) have extended their partnership until 2034, adidas will therefore remain the official kit partner of Belgium’s various national teams for the coming years.
adidas has been a loyal partner of the RBFA since 2015, while also having served as the federation’s kit supplier in earlier years. Over the years, adidas has outfitted the Belgian Red Devils during some of their most iconic moments, including UEFA EURO 1980 in Italy (runners-up), the FIFA World Cup 1986 in Mexico (fourth place), and the FIFA World Cup 2018 in Russia (third place).
Sam Handy, General Manager adidas Football – “As the world celebrates the best in football, we are very proud to extend our partnership with the Royal Belgian Football Association. We were there when Belgium achieved its biggest successes, we created some iconic kits together, and above all, we have a lot of confidence in future generations Belgian Red Devils and Red Flames, and the development of football in Belgium. “
Peter Willems, CEO Royal Belgian Football Association – “We are very proud to continue our partnership with adidas. Sustainable partnerships are a key pillar of our strategy. The trust of a global benchmark brand like adidas, which is committed to working with our federation over the long term, is a strong confirmation that we are on the right path together”.