Adecco Extends Sponsorship of Davis and Fed Cups

The International Tennis Federation (ITF) has announced that Adecco has extended their sponsorship of the Davis Cup and Fed Cup for a further three years.

The human resources solutions firm has sponsored both competitions since the end of 2010 and previously sponsored the Davis Cup between 2002-07.

As the Official HR Sponsor of the tournaments, medic Adecco will continue to sponsor the on-court speed serve package for both competitions, medic and the new agreement will also see the return of the distinctive Adecco player benches.

ITF President Francesco Ricci Bitti, said: “We are delighted that Adecco is extending its sponsorship of our two prestigious team competitions for a further three years. Adecco has been a loyal and hardworking partner of Davis Cup and Fed Cup, and we believe that these competitions are a perfect fit for a company that has enjoyed strong international growth since joining our family of sponsors.”

Adecco Group Chief Sales Officer, Sergio Picarelli, commented on the decision to sponsor Davis Cup and Fed Cup: “We are proud to renew our partnership with the International Tennis Federation in what are the world’s largest team competitions between nations. By also being the Official HR Sponsor, we offer our leading recruiting abilities for large scale international sporting competitions, as we do for other world-class sporting events.”

The new agreement will commence with the Davis Cup first round ties on 31 January – 2 February and will run until 2016.