Adam Grossman Becomes SVP of Marketing at Boston Red Sox

Fenway Sports Management (FSM) and the Boston Red Sox have jointly announced today that Adam Grossman has been named Senior Vice President, Marketing & Brand Development for both organizations.

Grossman will be responsible for directing strategic marketing and branding for FSM and the Red Sox, and Fenway Sports Group’s portfolio of properties including Liverpool FC, NESN and Roush Fenway Racing. Grossman will report to FSM President Sam Kennedy and Managing Directors Billy Hogan & Mark Lev.

“We’re thrilled to welcome Adam back to the family,” said Kennedy. “He contributed greatly during his first stint with us and now with his NFL experience, there’s no doubt he’ll help us solidify our position as a leading global sports sponsorship sales company and enhance the brand identities of the premiere properties we own and represent.”

Prior to joining FSM and the Red Sox, Grossman served as Senior Vice President of Public Affairs for the Miami Dolphins where he oversaw the organization’s marketing, community relations, events and entertainment and government affairs departments as well as the Miami Dolphins Foundation. During his tenure with the Dolphins,

Grossman expanded the club’s traditional marketing strategies and integrated the grassroots community initiatives with the team’s community and philanthropic endeavors, greatly contributing to the Dolphins eclipsing the 50,000 season ticket mark for the first time since 2007.

He also developed the Miami Dolphins Special Teams volunteer force and was instrumental in the creation and expansion of several major team initiatives including Fins Weekend, the Miami Dolphins Foundation’s annual golf and fishing fundraiser, and the Dolphins Cycling Challenge, which raised more than $500,000 for the Sylvester Comprehensive Cancer Center at the University of Miami.

“FSM has quickly gained a reputation as one of the world’s leading sports sponsorship sales organizations, and I’m excited to work with Sam, Billy and Mark to help build on their impressive accomplishments,” said Grossman. “Working with Larry Lucchino and the unbelievably talented executive leadership team he assembled at the Red Sox was a once-in-a-lifetime opportunity, and now to have the chance to re-join the Red Sox and help write the next chapter of this great franchise’s story is more than I could have hoped for.”

Grossman began his career as an intern with the Red Sox and quickly rose through the corporate ranks, becoming Special Assistant to President and CEO Larry Lucchino in 2004. He was promoted to Vice President of Marketing in 2008, where he was responsible for executing the ballclub’s first season-long advertising and branding initiative, played an instrumental role in developing the Red Sox Nation fan club program and coordinated the club’s regional marketing activities.

When the Red Sox made their historic visit to Japan, Grossman liaised with MLB International on all aspects of the Red Sox presence in the region, including the 2008 Opening Series in Tokyo. Grossman developed a number of successful, non-major league baseball initiatives at Fenway Park including “Futures at Fenway” minor league doubleheaders, a sold-out event which brought the first official minor league games to America’s Most Beloved Ballpark.