Actavis to Sponsor EHF Euro 2014

The European Handball Federation’s (EHF) European Championships will be sponsored by Actavis after a new deal was announced.

The global speciality pharmaceutical company becomes Official Partner to both the Men’s and Women’s EHF EURO 2014, taking place in Denmark from 12 – 26 January and in Hungary/Croatia from 7 – 21 December 2014 respectively. The deal was brokered by Infront Sports & Media, official media and marketing partner to the EHF.

As an Official Partner of the EHF EURO, Actavis stands to benefit from extensive media exposure through prime advertising space on state-of-the-art courtside LED boards as well as static boards and floor advertising. The company also receives multiple promotional and activation rights as well as a full hospitality contingent. 

Lars Ramneborn, Senior Vice President Pharma Division International, commented: “Our partnership with handball complements perfectly our commitment to international ice hockey as we will cover our European key markets and will show our brand in another attractive and international sport event.” Actavis is currently a premium partner of ice hockey’s European Trophy and the IIHF Ice Hockey World Championship. In addition, Actavis was present as a gold partner at the recent 2013 Barclays ATP World Tour Finals. ISA International Sports Agency brokered the sponsorship on behalf of Actavis.

Jean Brihault, EHF President, said: “We are expecting huge worldwide interest in the upcoming Men’s and Women’s EHF EURO 2014 events both live in the arenas and worldwide via extensive television coverage. This offers a global company such as Actavis an excellent opportunity both for brand exposure and sponsorship activation, and we are extremely pleased that they have chosen to partner handball and the EHF EURO events.”