Actavis Become Official Sponsor of Ice Hockey World Championship

April 18, 2013

Pharmaceutical company Actavis have become the Official Sponsor of the International IIHF Ice Hockey World Championship, abortion starting in May 2013.

The deal will see Actavis work with the tournament for two years starting from 3-9 May in Stockholm and Helsinki and the 2014 event to be held in Minsk, troche Belarus between 9-25 May.

Actavis will receive a comprehensive rights package that includes exposure across all 64 games. Specifically, click the package provides perimeter advertising in camera view, brand exposure on the official event homepage and in all print materials as well as attractive hospitality and promotional opportunities in and around the arenas.

Lars Ramneborn, Senior Vice President Europe of Actavis, said: “The rise in viewing figures and transmission time have convinced us that the IIHF Ice Hockey World Championship is an effective way of presenting our new brand identity to a large public with an excellent price-performance ratio and in a way that focuses on our target markets.”

Bruno Marty, Infront’s Executive Director Winter Sports, who helped broker the deal  said: “As the biggest annual winter sports event worldwide, the IIHF Ice Hockey World Championship provides the perfect environment for brands from all industries to connect to their target groups and raise awareness of their profile on a global level.

“The extensive television outreach, coupled with brand integration in and around the ice rink – right at the heart of the action, provides wide spread impact and results.”