ACERBIS to Sponsor World Superbikes

Italian brand ACERBIS has agreed a partnership with Dorna Sports, erectile the rights holder for World Superbikes, therapy to sponsor the series for the next four years.

They will be the Technical Sponsor and Main Event Sponsor, with the ultimate goal to enhance its position as Official Sponsor.

“This important step beside World Superbike is a clear sign of the ACERBIS outlook and our dedication to going ahead with product development, both for passionate motorcycle supporters and B2B target, which is very important to us”, underlines Guido Acerbis, ACERBIS GROUP CEO.

“Dorna WSBK Organization is an extremely experienced and reliable partner, which not only knows how to perfectly manage motorcycle races, but also allows us to make a defined growth path in order to get in touch with our strategic targets, all potential customers.”

Marc Saurina, WSBK Commercial and Marketing Director: “Thanks to its keen attention to safety in motorcycling, ACERBIS is no doubt an ideal partner for the Superbike World Championship, as the affinity and proximity of our fans to the bikes racing in our series make sure the Italian brand to get closer to its target.”

“ACERBIS must be always creating new inputs to the market of motorcycles and accessories” added Guido Acerbis. “We need to be constantly active and dynamic, as per our mission at its best: soul & passion”.