ACCCE Launch New Ad with Nascar’s Dale Earnhardt, Jr

By Community | July 31, 2012

The American Coalition for Clean Coal Electricity (ACCCE) today announced the launch of a new ad featuring NASCAR driver Dale Earnhardt, ampoule Jr.

The new campaign will air TV and radio ads nationally.

“In my company, no rx the cars run on gas, but the business runs on electricity. That’s why I have been learning about how coal keeps electricity prices down, and that keeps the lights on and people working, which keeps companies like mine out in front,” says Dale Earnhardt, Jr. in the ad.

The American Coalition for Clean Coal Electricity announced its first-ever sponsorship of a NASCAR team, JR Motorsports, the management company and racing operation for Dale Earnhardt, Jr. this Spring. Under the sponsorship, JR Motorsports cars feature ACCCE logos, and members of the race team, including Dale Earnhardt, Jr. and Cole Whitt are working with ACCCE to inform and educate Americans about the importance of coal and clean coal technology.

“America’s families and business rely on affordable and reliable coal,” said Evan Tracey, senior vice president of communications for the American Coalition for Clean Coal Electricity. “These new ads will draw America’s attention to coal’s importance as a domestic energy source to power our economy – from manufacturing to motorsports and everything in between.”