Academy Sports + Outdoors Renews Sponsorship Agreements with Universities in Alabama and Auburn

The University of Alabama and Auburn University have renewed their sponsorship agreements with sports, outdoor and lifestyle retailer Academy Sports + Outdoors.

The news means that the retailer will continue as an official sponsor of the American football team, the Alabama Crimson Tide and the official sporting goods retailer of the Auburn Tigers.

Auburn IMG Sports Marketing general manager Jon Cole said: “We appreciate Academy’s continued support and shared values when it comes to our school and the community.

“They’ve played an active role in this community for many years and we are proud to have them as part of the Auburn family.”

Academy will also continue to sell licensed goods from both institutions throughout their 13 stores across Alabama.

Jim Carabin, general manager of Crimson Tide Sports Marketing, the multimedia rights-holder for the University of Alabama’s athletic department, added: “Academy has been an exceptional partner and supporter of our athletics programs.

“They’ve shown a deep commitment to the diverse interests of Tide fans, our students, their parents and our community.”