AC Milan Signs Partnership With Jay-Z’s Roc Nation
July 9, 2020
AC Milan and Roc Nation, an entertainment company have announced a partnership driven by innovation, community, integrity and inclusiveness.
As per an official statement, the partnership has proof of concept following the ‘From Milan with Love’ event in May this year which saw the two brands combine to host a virtual concert to celebrate and raise funds for key workers in Italy and around the world.
Roc Nation will continue to support AC Milan’s philanthropic initiatives, with social conscience at the forefront of both businesses. The partnership with Roc Nation will further add value to AC Milan’s current and future commercial partnerships through activation support and global amplification.
Ivan Gazidis, CEO of AC Milan said: “This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”
Michael Yormark, Co-CEO of Roc Nation Unified said: “Roc Nation is thrilled to embark on this unique partnership with AC Milan. Both brands possess a strong commitment to community, which was evident through the success of ‘From Milan with Love’. I am looking forward to building on that success by creating more opportunities together that combine the integrity of the club’s rich history and Roc Nation’s signature ability to create and move culture.”
Casper Stylsvig, Chief Revenue Officer said: “AC Milan as a club has always looked to push the boundaries and do things differently. This ambitious partnership will help us to showcase the power of the AC Milan and Roc Nation brands across sports, entertainment and lifestyle and provide us with some exciting new ways to engage with our fans and partners around the world. We showed a glimpse of what we are capable of by delivering the ‘From Milan with Love’ event under extremely difficult circumstances and I can’t wait to build on this success.”
