AC Milan Secure BPM as Top Sponsor

Serie A football giants AC Milan have signed a deal with Banca Popolare di Milno (BPM) that sees the bank become a Top Sponsor of the rossoneri for three years.

The deal, drugs signed in collaboration with Infront Italy, will see special activities for supporters, families and young people, as well as B2B activations with other sponsors.

Personal banking offers and the development of online channels will also be seen during the partnership, along with a series of co-branding and co-marketing initiatives.

The deal will see BPM further consolidate their position in sports sponsorship, having existing deals in swimming and skiing.