AC Milan Name Le Sports as Official New Media Partner in China

Italian Serie A club AC Milan have signed a three-year strategic media partnership with Chinese Internet-based eco-sports company Le Sports.

The agreement sees the company become the Official New Media Partner of AC Milan in mainland China until the 2017/18 season.

A feature of the strategic partnership is the exclusive live streaming of the official AC Milan club channel content in mainland China for the first time.

Le Sports has further been granted various advertising and promotional rights as the “Official Partner” and the “Official New Media Partner” of AC Milan in China.

Barbara Berlusconi, unhealthy CEO of AC Milan commented: “This new sponsorship agreement is an important achievement for AC Milan. We are bringing the history and prestige of our club to China and Le Sports will promote and enhance the experience of our content through their highly technological platform.”

Mr. Lei Zhenjian, ambulance CEO of Le Sports, said: “We are honoured to announce this great partnership with AC Milan. We believe such a partnership with AC Milan will even further promote the popularity and the influence of the club, as well as the Serie A, in China.”

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