AC Milan Get McVitie’s Digestives as New Official Sponsor

AC Milan have announced today that United Biscuits International and it’s McVitie’s Digestives brand has signed a sponsorship deal with AC Milan, as “Official Partner“ starting in July 2012.

Luca Alessandri, Country Manager for United Biscuits Italy, said: “McVitie’s Digestives’ sponsorship of AC Milan is very exciting for us. AC Milan is the italian team boasting millions of supporters all around the world, above all in China, Brazil, United States and Middle East.  The Club counts today 7 million of supporters in Italy.

“2012 is a big year for McVitie’s Digestives as it marks our 120th anniversary. Italy is a huge market for our McVitie’s Digestives, with 8.3 million packs sold in 2011 alone. The secret to the Digestive’s worldwide fame may be the fact that it’s suited to every occasion – whether eaten as a tea-time treat in Britain, with cheese in Sweden or with milk or a coffee for breakfast in Italy. We are hoping our sponsorship of AC Milan will help us to share the great, wholesome taste of McVitie’s Digestives with even more people.”

Jeff van der Eems, United Biscuits’ Chief Operating Officer, added: “United Biscuits is very honoured to announce our new partnership with AC Milan, the most successful sports club in the world.  Both UB and AC Milan share a long tradition of achieving success in our respective fields.  We also share a focus on winning and delighting our fans worldwide.  We look forward to a fruitful and exciting relationship with AC Milan.“

Adriano Galliani, Vice Chairman and Chief Executive Officer, commented: “A brand known worldwide for the excellence of its products joins in  partnership with AC Milan: it’s a partnership that makes us proud because we are the first and only football club to be sponsored by United Biscuits. We give them the warmest welcome: it will be a year of great excitement and success.”