AC Milan And BMW Agree Multi-Year Partnership
March 31, 2021
AC Milan and BMW have signed a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner.
The two global brands, excellences in their respective fields, join hands to design a future together in the name of innovation, sustainability and style, with a focus on new generations. A vision shared by both AC Milan and BMW, which combines the ability of the two brands to create an emotional bond with their fans and customers, through the fusion of the Club’s values, on and off the pitch, and BMW’s distinctiveness and holistic model. Two brands with a future-oriented pioneering approach, which over the years have been able to generate innovative ideas and solutions for the future, in their respective fields.
This is a key partnership for BMW, which will see the Italian branch of the premium automobile manufacturer headquartered in Munich work closely with AC Milan on a number of exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour enthusiasts across the globe.
As a Premium Partner of AC Milan, BMW will be fully integrated across the AC Milan business, providing product showcasing, exposure on the Club’s digital and physical assets as well as opportunities to develop compelling branded content.
The new partnership will also provide AC Milan with access to BMW’s technology and innovative mobility solutions, which will also be made available to players and staff of the Men’s First Team.
AC Milan President Paolo Scaroni said: “Welcoming an internationally recognised brand and an excellence in the automotive industry such as BMW to our family of Premium Partners gives us great pride.”
“BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all.”
Massimiliano Di Silvestre, President and CEO of BMW Italia S.p.A commented: “As part of our partnership, we are not just limiting ourselves to comms and visibility collaborations, social media interactions, or physical and digital events. Our ambition is to go beyond the technical aspects of a traditional partnership, by pooling some aspirational values of our brands, in order to be more authentic. These shared elements have naturally emerged during our preparatory meetings. The key words will be culture, style and burst of innovation, but also corporate social responsibility and sustainability.”
Casper Stylsvig, Chief Revenue Officer of AC Milan added: “AC Milan and BMW are two global icons with a legendary heritage, a shared vision and a future to design together. Strategically, this partnership represents a very important moment in the Club’s growth path that will allow to engage and excite millions of sports fans all over the world by leveraging on the strength of the two brands”.
