AC Milan and Adidas Extend Partnership to 2023
October 9, 2013
AC Milan and adidas have extended their partnership until 2023. The new agreement will see the two brands celebrate 25 years together, healing after starting their partnership in 1998.
Under the terms of the latest agreement, further synergies on digital platforms will be implemented in order to reinforce all aspects of the relationship.
The new deal was announced by Adriano Galliani, AC Milan Vicar Vice President and Managing Director, Jean-Michel Granier, Managing Director adidas Italy, and Herbert Hainer, CEO adidas Group.
Adriano Galliani said: “Today, we lay the foundations for writing new pages of this relationship that gave us great satisfactions. We will reach 25 years together because starting from 1998 we shared values, strategies, will to excel, innovative spirit and many victories. The three stripes brand was with us in all the great dates, on and off the pitch.
“With adidas we wrote the history of sports sponsoring and we created a successful working model: our red and black stripes and the adidas stripes are united not only on the jersey. We started from a classical sponsorship to develop more synergies and to create a stronger partnership: Milan and adidas are perfect partners ready for the future challenges”.
Herbert Hainer, CEO adidas Group, added: “During these first 16 years I have always appreciated the AC Milan attitude and commitment to reach great victories on the pitch but also to consolidate AC Milan as a global brand, becoming the most winning club in the world but also one of the most beloved teams worldwide.
“I am very happy to see the three stripes associated for the next 10 years to an asset with which we celebrated great victories.”