Abu Dhabi Racing Secures Kaspersky Lab Sponsorship

Abu Dhabi Racing has entered into a partnership agreement with Kaspersky Lab, healing one of the world’s fastest-growing IT security vendors.

The new agreement will help fund the growing competitive programme being undertaken by Abu Dhabi Racing, which has been working on a number of initiatives to bolster the emirate’s presence in global motorsport since being established a year ago.

It means the familiar Kaspersky Lab branding, which has appeared on Ferrari’s F1 cars for three consecutive seasons, will now be carried by Abu Dhabi Racing into competitive action in the FIA Middle East Rally Championship and at some of the world’s top circuit racing events.

“We are very pleased to have formed a working partnership with Kaspersky Lab, a name which is familiar to motor sport lovers around the world because of the company’s association with Ferrari,” said Sheikh Khalid Al Qassimi, Chairman of Abu Dhabi Racing.

“Since we launched at the end of last year, we have been working to secure additional, strategic partnerships to promote the destination of Abu Dhabi, and provide the next crop of UAE National motor sport drivers with feasible options to compete professionally. This is another important step towards achieving our objectives.”

“I’m delighted to welcome Kaspersky Lab as our new partner,” said Khaled Al Qubaisi, Managing Director of Abu Dhabi Racing and a member of the Team Abu Dhabi by Black Falcons’ which has won the Dunlop 24 Hours of Dubai for the last two years.

“We are aligning ourselves with a company which is already the IT security provider to many world-renowned brands, and we look forward to developing a fruitful working relationship which will bring strong results for both partners.”

Khalid Abu Baker, Managing Director, Kaspersky Lab Middle East commented: “Having solid experience in motorsport sponsorship, Kaspersky Lab is eager to apply its expertise in partnership with Abu Dhabi Racing. We are sure that Emirati drivers have the potential and ambition to succeed at an international level. We hope that this agreement is the start of a mutually fruitful relationship between Abu Dhabi Racing and Kaspersky.”

Gianluca Meloni, General Manager, Middle East of Media and Sport Management, the sponsorship agency for Kaspersky Lab, said: “This agreement marks the start of what we are sure will be a mutually beneficial working relationship between Abu Dhabi Racing and Kaspersky Lab.