Aberdeen Reach Kit Supply Deal with Adidas
April 27, 2011
Scottish Premier League soccer club Aberdeen have agreed a deal to restore a kit supply deal with sporting apparel giant Adidas.
In what is described as a “long-term partnership”, Adidas will provide the Dons with official matchday and training wear from the 2011/12 season onwards.
In addition, a limited edition badge will be used next season to commemorate the deal and Adidas will also produce a range of official replicas, which will be exclusively available to fans via the club’s website and from the club shop at their home ground of Pittodrie.
Aberdeen chief executive Duncan Fraser said: “Adidas was synonymous with the club during our most successful period and I’m sure our supporters will be absolutely delighted with the news that we are to be reunited with them. In addition, being able to secure a direct partnership with a global brand leader demonstrates our desire of where we wish to position the club.”
Steve Holland, the commercial soccer partnerships manager at Adidas, added: “Adidas and Aberdeen share some unique history from when we last partnered back in 1979-87, we are delighted to be working closely with the club once again and hope that we can both emulate some of the previous successes. Aberdeen will become an integral part of our Scottish strategy and we look forward to a very positive relationship with the club and the fans.”