Formula E announces ABB title sponsorship deal
By Community | January 9, 2018
ABB and Formula E have today announced a new partnership aimed at championing e-mobility for a sustainable future.
Formula E has established itself as the number one all-electric international motor sport in recent years and ABB is set to bring its name and innovation and technology leadership to the series, which will be now known as the ‘ABB FIA Formula E Championship’.
By joining forces, ABB and Formula E will be well positioned to push the boundaries of e-mobility.
ABB CEO, Ulrich Spiesshofer, said: “We are extremely excited to partner with Formula E in writing the future of e-mobility.
“Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity and foster high-performance teams. Together, we will write the future – one electrifying race at a time.”
Alejandro Agag, founder and CEO of Formula E, added: “This is a historic day for Formula E and I’m honored to welcome the global technology leader ABB as the title partner of Formula E, with its background and expertise in the field of electrification and digital technologies.
“Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase breakthrough technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”
The #ABBformulaE partnership reflects the electricity value chain from sustainable power generation to smart transmission & distribution to the connection points for #emobility and, ultimately, a smarter, more sustainable world. https://t.co/IwG2BE3A6c @FIAFormulaE pic.twitter.com/3RJGL1sUIr
— ABB Global (@ABBgroupnews) January 9, 2018