A1 Comms Becomes Derbyshire Cricket’s New Training Kit Sponsor

Derbyshire County Cricket Club have announced telecommunications company A1 Comms as a new sponsor.

The Alfreton based specialist in mobile phones, 4G contracts and unified communications for businesses have become sponsors of Derbyshire’s new elite performance training kit ahead of the 2014 season.

The new attire will be sported by the squad during the build-up to all matches – and in training – as well as kitting-out the newly assembled elite performance coaching team as their mission begins to bring sustainable success to Derbyshire on the field.

With Derbyshire playing 42 days of cricket on the road this summer, A1 Comms will also gain national exposure in locations spanning from Durham to Southampton.

Led by Director, Tonia Baldwin, A1 Comms has grown from strength-to-strength in recent years and is now one of the largest independent high street and online retailers in the UK, with a sales turnover of over £100m a year.

Baldwin said: “We’re delighted to agree this partnership with Derbyshire County Cricket Club as we continue to extend our reach into the wider business community.

“Combining this relationship with our ongoing involvement at Derby County Football Club provides all-year-round exposure within premier local sporting attractions.

“We’re also very proud of our grassroots sponsorship of Belper Meadows Cricket Club who lifted the Boolers Wright Cup in 2013.”

Simon Storey, Chief Executive of Derbyshire County Cricket Club, added: “A1 Comms have saved the Club over 40% since taking over our mobile phone contract.

“Through this partnership – and through the 1870 Business Club – we’re looking forward to connecting them with many other local and national companies who can in turn make similar savings.

“We are focussed on providing cricketing opportunities from playground to Test ground, as well as acting as a hub for business engagement.

“Coming on the back of our hard work establishing the 1870 Business Club last season, this is the latest in a succession of exciting partnerships completed in recent weeks.

“It demonstrates the pride that Derbyshire companies have in our club and their desire to see our groundbreaking elite performance programme bring success to the county.”