888casino.com Named Title Sponsor of Snooker Shoot-Out

888casino.com has been named the title sponsor of the UK £130,000 Snooker Shoot-Out. 

The event has been likened to cricket’s Twenty20 game as each match is settled by a ten-minute frame and players are only allowed 15 minutes to take their shots.

The 2014 tournament will take place at the Tower Circus Arena in Blockpool betwen 24-25 January. 

World Snooker chairman Barry Hearn said: “We are thrilled to welcome 888casino.com on board for what has quickly become known as snooker’s most exhilarating quick-fire event. Snooker is a rapidly growing sport and the exposure we can offer for the 888casino.com brand has led them to get involved with a range of events this season.”

Itai Pazner, senior vice president of 888.com added: “The 888casino Snooker Shoot-Out will join several other partnerships we have made with the popular sport recently and over the years. The fast paced format should offer an entertaining event that we hope the fans and our customers will truly enjoy.”