60 Sponsorship Deals of the Week: 18/07/14 July 18, 2014 1 Game Golf Becomes Official PGA Supplier Friday, 18 July 2014 2 Jenahura to Sponsor European Tour Golfer Jamie Elson Friday, 18 July 2014 3 Gremio Inks SAP Partnership Friday, 18 July 2014 4 Lotto Rheinland to Sponsor FC Kaiserslautern Friday, 18 July 2014 5 Hero to Title Sponsor Indian Super League Friday, 18 July 2014 6 Akambo Named Official Wealth Management Partner of Melbourne FC Friday, 18 July 2014 7 New York Giants Punter Steve Weatherford to Endorse Taste Guru Friday, 18 July 2014 8 Rileys to Title Sponsor Chisora & Fury Heavyweight Fight Friday, 18 July 2014 9 Hamburg Extends Adidas Kit Partnership Until 2024 Friday, 18 July 2014 10 Lotus F1 Partner with Interwetten for German & Hungarian Grand Prix Friday, 18 July 2014 11 Exeter City Retains Flybe as Shirt Sponsor Friday, 18 July 2014 12 Wigan Athletic Sign Intersport as New Shirt Sponsors Friday, 18 July 2014 13 Formula Drift’s Matt Coffman Signs New Sponsor Friday, 18 July 2014 14 Buick to Title Sponsor Liverpool & Roma Pre-Season Clash Thursday, 17 July 2014 15 Ronda Rousey to Endorse Monster Headphones Thursday, 17 July 2014 16 Hisense to Sponsor FC Schalke Thursday, 17 July 2014 17 BMW Named Official Automobile Partner of San Jose Earthquakes Thursday, 17 July 2014 18 Kevin Durant to Endorse Sparkling Ice Thursday, 17 July 2014 19 Liverpool Partner with Scandinavian Online Gaming Brand Thursday, 17 July 2014 20 Napoli Sign Garofalo Pasta as Secondary Shirt Sponsor Thursday, 17 July 2014 21 StarHub Named Founding Partner of Singapore Sports Hub Thursday, 17 July 2014 22 West Bromwich Albion Add to Partner Portfolio with Two More Sponsors Thursday, 17 July 2014 23 Worcestershire Cricket Appoints Official Auditors Thursday, 17 July 2014 24 Hull City Announce 12BET as New Shirt Sponsors Thursday, 17 July 2014 25 Nissan Becomes Official Automotive Partner of Manchester City Thursday, 17 July 2014 26 Dr Pepper Snapple to Sponsor San Francisco Giants Thursday, 17 July 2014 27 adidas Adds NBA Draft Picks Joel Embiid & Marcus Smart to Endorsement Roster Thursday, 17 July 2014 28 San Francisco 49ers Announces Citrix as New Patner, United Airlines Named Official Airline Wednesday, 16 July 2014 29 ENEOS Becomes Women’s Baseball World Cup 2014 Title Sponsor Wednesday, 16 July 2014 30 Toyota to Sponsor Special Olympics World Games Los Angeles 2015 Wednesday, 16 July 2014 31 TI Automotive to Sponsor SRT Motorsports for Brickyard Grand Prix Wednesday, 16 July 2014 32 Rothaus to Sponsor VfR Aalen Wednesday, 16 July 2014 33 FC Barcelona Inks Tecate Sponsorship Deal in Mexico Wednesday, 16 July 2014 34 Buffalo Bills Announces Yancey’s Fancy as Official Partner Wednesday, 16 July 2014 35 Westfield Powersports to Sponsor Red Bull Indianapolis GP Vendor Marketplace Wednesday, 16 July 2014 36 NFL Star Joe Haden Inks Unequal Endorsement Deal Wednesday, 16 July 2014 37 Repsol Extends Honda MotoGP Title Sponsorship Wednesday, 16 July 2014 38 Buildcorp Gets Naming Rights to ARU’s National Rugby Championship Wednesday, 16 July 2014 39 West Bromwich Albion Retains Jack Wolfskin as Official Partner Wednesday, 16 July 2014 40 Huawei Agrees FC Schalke Sponsorship Wednesday, 16 July 2014 41 Bikini Ready to Sponsor BB&T Atlanta Open Wednesday, 16 July 2014 42 CTEK Power Extends Northstar Miller Racing Sponsorship Wednesday, 16 July 2014 43 Bora Acquires Naming Rights to NetApp-Endura Cycling Team Wednesday, 16 July 2014 44 Manchester United Announces Nissin as New Global Partner Wednesday, 16 July 2014 45 South African Airways to Sponsor Team South Africa Until Rio 2016 Tuesday, 15 July 2014 46 PGA Tour Names Bedding Provider as New Official Sponsor Tuesday, 15 July 2014 47 MLB Signs iON Cameras Partnership Tuesday, 15 July 2014 48 Friends Life Becomes Tour of Britain’s First Title Sponsor Tuesday, 15 July 2014 49 Bet25 Becomes Brondby’s New Shirt Sponsor Tuesday, 15 July 2014 50 Allianz Extends Relationship with Golf Ambassadors Paul McGinley & Beatriz Recari Monday, 14 July 2014 51 Sentient Jet Becomes Private Aviation Partner of Breeders’ Cup Monday, 14 July 2014 52 Worcestershire Cricket Announce Harrison Clark Rickerbys as Official Legal Partner Monday, 14 July 2014 53 IMG Academy to Title Sponsor Junior World Golf Championships Monday, 14 July 2014 54 Adidas Replaces Nike as Manchester United’s New Kit Sponsor in £750M Deal Monday, 14 July 2014 55 Manchester City Partners with Local University & Council Monday, 14 July 2014 56 Kia Becomes England Women’s Cricket First Sole Major Sponsor Monday, 14 July 2014 57 Golf Australia Names Accor Hotels as Exclusive Accomodation Partner Monday, 14 July 2014 58 England Captain Alastair Cook Agrees Sponsorship Deal with Law Firm Sunday, 13 July 2014 59 Mexican Football Federation Extends Adidas Partnership Sunday, 13 July 2014 60 Sheffield Wednesday Adds Azerbaijan Land of Fire as New Shirt Sponsors Friday, 11 July 2014 More for you DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership 
