60 Sponsorship Deals of the Week: 15/03/13 March 15, 2013 1 Lotus F1 Partner with IT Recruitment Firm Friday, 15 March 2013 2 Tour of Britain Extends Chain Reaction Cycles Sponsorship Friday, 15 March 2013 3 San Francisco Bulls Signs New Banking Partner Friday, 15 March 2013 4 Garnier Men Named Official Grooming Partner of Rajasthan Royals Friday, 15 March 2013 5 Agnew Wines Becomes Official Wine Supplier of Queensland Rugby Friday, 15 March 2013 6 2XU Adds Triathletes Lesley Paterson & Caitlin Snow to Sponsorship Roster Friday, 15 March 2013 7 iSelect Gold Coast Titans Players to Endorse James Frizelle’s Automotive Group Friday, 15 March 2013 8 Chase Increases Involvement in Tampa with Lightning & Storm Sponsorship Friday, 15 March 2013 9 Puma to Supply Wolverhampton Wanderers Friday, 15 March 2013 10 Century 21 to Sponsor Sarah Fisher Hartman Racing at Indy 500 Friday, 15 March 2013 11 British Paralympic Association Renew EDF Energy Deal up to Rio Friday, 15 March 2013 12 Schelde Sports to Provide Backstop Units for FIBA 3×3 Events Thursday, 14 March 2013 13 Medion Returns to Force India as Sponsor Thursday, 14 March 2013 14 IVECO Retains Yamaha Factory Sponsorship for 2013 MotoGP Season Thursday, 14 March 2013 15 Team Penske Seals Quicken Loans Sponsorship for 2013 Season Thursday, 14 March 2013 16 Magneti Marelli to Sponsor Don Schumacher Racing for 2013 NHRA Season Thursday, 14 March 2013 17 San-Ei to Supply Tables for Rio 2016 Table Tennis Event Thursday, 14 March 2013 18 George North & Maximuscle Agree Sponsorship Thursday, 14 March 2013 19 Dunlop Renews World Squash Federation Sponsorship Thursday, 14 March 2013 20 Saxo Capital Joins Asian Tour as Official Statistics Partner Thursday, 14 March 2013 21 LUKOIL to Sponsor Two WTCC Teams for 2013 Season Thursday, 14 March 2013 22 Marussia & Armin Strom Extend Partnership Thursday, 14 March 2013 23 Driven Racing Named Official Racing Oil of New Jersey Motorsports Park Thursday, 14 March 2013 24 GoBowling.com to Title Sponsor NASCAR Sprint Cup Series Race at Pocono Raceway Thursday, 14 March 2013 25 NHRA Extends Buffalo Turbine Sponsorship Thursday, 14 March 2013 26 Vodafone Drops McLaren F1 Sponsorship, New Title Partner to be Announced Thursday, 14 March 2013 27 Steggles Sponsors NRL’s North Queensland Cowboys Thursday, 14 March 2013 28 Rugby World Cup Sevens 2013 Attracts New Sponsorship Deals Thursday, 14 March 2013 29 Farmers Insurance Sponsors Philadelphia Union for 2013 MLS Season Thursday, 14 March 2013 30 Oasis Joins IndyCar’s Barracuda Racing as Associate Sponsor Thursday, 14 March 2013 31 Chinese Golf Star Wu Ashun to Endorse ECCO Thursday, 14 March 2013 32 Indianapolis Motor Speedway Extend MillerCoors Partnership Wednesday, 13 March 2013 33 Dow Becomes Official Carbon Partner of Sochi 2014 Wednesday, 13 March 2013 34 Roma to Wear Nike From 2014-15 Wednesday, 13 March 2013 35 Brighton & Hove Albion Sign Large Sponsorship Deal with American Express Wednesday, 13 March 2013 36 IMG Media to Represent Beach Soccer Worldwide Wednesday, 13 March 2013 37 Pittsburgh Pirates Sign Amcom Office Systems as Print and Copy Provider Wednesday, 13 March 2013 38 BWF Secures Reveals New Sponsorship Deals Wednesday, 13 March 2013 39 Belvedere Named Official Sponsor of The PGA of America & PGA Championship Wednesday, 13 March 2013 40 OXYwater to Sponsor NASCAR’s FAS Lane Racing Wednesday, 13 March 2013 41 Konica Minolta to Sponsor Four Major Lacrosse Tournaments in 2013 Wednesday, 13 March 2013 42 Sentient Jet to Sponsor 2013 Tavistock Cup Wednesday, 13 March 2013 43 TD Ameritrade Renews USOC Partnership Tuesday, 12 March 2013 44 ITTF & LIEBHERR Renew Sponsorship Agreement Tuesday, 12 March 2013 45 Tampa Bay Buccaneers Partners with Florida Orthopaedic Institute Tuesday, 12 March 2013 46 Kent Cricket & Wilkins Kennedy Agree Sponsorship Deal Tuesday, 12 March 2013 47 Virgin Active Named Official Health Club of British Tennis Tuesday, 12 March 2013 48 GM Holden Remains Title Sponsor of PGA of Australia’s Holden Scramble Tuesday, 12 March 2013 49 ReadyLIFT Renews Team Lucas Sponsorship for Off Road Racing Series Tuesday, 12 March 2013 50 Hammonds Fuel to Sponsor Bassmaster Elite Series Trio Tuesday, 12 March 2013 51 Magyar Telekom Extends Hungarian Olympic Committee Sponsorship Tuesday, 12 March 2013 52 Kyocera Extends IIHF Ice Hockey World Championship Sponsorship Tuesday, 12 March 2013 53 DHL Extends Formula 1 Sponsorship Tuesday, 12 March 2013 54 Prevost Named Official Luxury Motorcoach of NASCAR Tuesday, 12 March 2013 55 TAG Heuer Expands McLaren Mercedes F1 Partnership Monday, 11 March 2013 56 Sanderson Farms to Title Sponsor PGA Tour Event at Annandale Golf Club Monday, 11 March 2013 57 NFL Wide Receiver Torrey Smith to Endorse Shaw Sports Turf Monday, 11 March 2013 58 Two-time Ironman Champion Jimmy Johnsen Seals Rudy Project Deal Monday, 11 March 2013 59 NHRA’s Danny Rowe Agrees Marketing Deal with Agave Underground Monday, 11 March 2013 60 EVENT360 Named Official Sports Presentation Partner of Rugby World Cup 2013 Monday, 11 March 2013 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series