50 Sponsorship Deals of the Week: 25/07/14 July 25, 2014 1 CenturyLink to Sponsor Denver Broncos Friday, 25 July 2014 2 Cronulla Sharks Agree ENZED Partnership Friday, 25 July 2014 3 Patriot League Inks G&G Outfitters Sponsorship Renewal Friday, 25 July 2014 4 RockTape to Sponsor Reebok CrossFit Games Friday, 25 July 2014 5 Hamburg Sign Long-Term Adidas Deal Friday, 25 July 2014 6 Mutual of Omaha Named Official Insurance Company of Milwaukee IndyFest Friday, 25 July 2014 7 Sony and Lycamobile to Sponsor Powerboat P1’s AquaX World Rankings Thursday, 24 July 2014 8 Trivento Becomes Official Supporter of Premiership Rugby Thursday, 24 July 2014 9 Derby County Agrees Professional Properties Partnership Thursday, 24 July 2014 10 Atlanta Falcons Partner with American Academy of Dermatology Thursday, 24 July 2014 11 Cleveland Browns Partner with Value City Furniture for Ease of Access Thursday, 24 July 2014 12 Airbnb Acquires Naming Rights to Basketball Australia’s Men’s National Team Thursday, 24 July 2014 13 Chevron Inks Deal to Sponsor Pac-12 Conference Thursday, 24 July 2014 14 Behringer Expands Dallas Marathon Sponsorship Thursday, 24 July 2014 15 TaylorMade to Sponsor England’s National Golf Squads Thursday, 24 July 2014 16 BNY Mellon to Sponsor Finish Line Festival at 2014 Kansas City Marathon Thursday, 24 July 2014 17 Melissa Reid Becomes Caxton FX Ambassador Thursday, 24 July 2014 18 Zipcar to Sponsor Intelligentsia Cup Thursday, 24 July 2014 19 Veolia Extends Deal as Dynamo Dresden Shirt Sponsor Wednesday, 23 July 2014 20 OLBG Extends Sponsorship of Mares’ Hurdle at Cheltenham Festival Wednesday, 23 July 2014 21 AS Roma Sign Sponsorship Agreement with ManpowerGroup Wednesday, 23 July 2014 22 FirstBank to Sponsor USA Pro Challenge Cycling Race Wednesday, 23 July 2014 23 Castrol EDGE Acquires Naming Rights to Gold Coast 600 Wednesday, 23 July 2014 24 Tweaker Energy Shot to Sponsor NASCAR’s Mike Bliss at Indianapolis Motor Speedway Wednesday, 23 July 2014 25 NFL’s Aaron Williams to Endorse BlueRock Energy Wednesday, 23 July 2014 26 Minor League Baseball Extends Essensa Partnership Wednesday, 23 July 2014 27 Telstra Becomes A-League All Stars Shirt Sponsor for Juventus Clash Wednesday, 23 July 2014 28 Tommy Baldwin Racing Announce Zing Zang Partnership Wednesday, 23 July 2014 29 Jimmy John’s to Sponsor JR Motorsports’ Kevin Harvick at Chicagoland Speedway Tuesday, 22 July 2014 30 Tennant Sponsors Minnesota Twins Tuesday, 22 July 2014 31 Australian Paralympic Committee Extends 2XU Deal Until Rio 2016 Tuesday, 22 July 2014 32 Herbalife Enters A-League Market with Western Sydney Wanderers Deal Tuesday, 22 July 2014 33 NOC NSF Sign Partnership with Mattress Brand M Line Tuesday, 22 July 2014 34 Southampton Inks New Princess Coaches Deal for Return of Away Supporters’ Travel Club Tuesday, 22 July 2014 35 Bell Helmets Named Official Helmet Sponsor of AMA Amateur National Motocross Championship Tuesday, 22 July 2014 36 ESPN Expands Sun Belt Conference Content Deal Monday, 21 July 2014 37 MSC Croisiere Sign New Deal with Evian-Thonon-Gaillard FC Monday, 21 July 2014 38 Hills Ford Named Worcestershire Cricket’s Official Automobile Partner Monday, 21 July 2014 39 Sporting Kansas City Announces VML as Official Marketing Partner Monday, 21 July 2014 40 Sportingbet Becomes Official Betting Partner of TSV 1860 München Monday, 21 July 2014 41 BitPay to Sponsor Georgia Tech Athletics Monday, 21 July 2014 42 Etixx Takes Over Title Sponsorship Rights for Belgian UCI Cycling Team Monday, 21 July 2014 43 Mopar Extends Deal as Title Sponsor of NHRA Event at Bandimere Speedway Monday, 21 July 2014 44 CBS Sports Extends Professional Bull Riders Broadcast Deal Monday, 21 July 2014 45 Gatorade Appointed Official Sports Drink of Glasgow 2014 Monday, 21 July 2014 46 Game Golf Becomes Official PGA Supplier Friday, 18 July 2014 47 Jenahura to Sponsor European Tour Golfer Jamie Elson Friday, 18 July 2014 48 Gremio Inks SAP Partnership Friday, 18 July 2014 49 Lotto Rheinland to Sponsor FC Kaiserslautern Friday, 18 July 2014 50 Hero to Title Sponsor Indian Super League Friday, 18 July 2014 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+
