50 Sponsorship Deals of the Week: 23/05/14 May 23, 2014 1 Rahal Letterman Lanigan Racing Sign Valpak Partnership Friday, 23 May 2014 2 England Cricketer Chris Jordan Becomes Octopus Investments Ambassador Friday, 23 May 2014 3 Michelin to Replace Bridgestone as MotoGP Tyre Supplier Friday, 23 May 2014 4 Isuzu Named Official Pick-Up Truck of Super League Friday, 23 May 2014 5 Dogecoin Extends Phil Parsons Racing Sponsorship Friday, 23 May 2014 6 Cargill Beef to Sponsor Roush Fenway Racing in Sprint Cup Series Thursday, 22 May 2014 7 Chip Ganassi Racing Secures PNC Sponsorship Deal Thursday, 22 May 2014 8 STX Sponsors NCAA Lacrosse Championships Thursday, 22 May 2014 9 Ajax Sign Huawei Partnership Thursday, 22 May 2014 10 Royal Philips Named Official Lighting Partner of Bayern Munich & Allianz Arena Thursday, 22 May 2014 11 Huddersfield Town Inks Digital Content Deal with Red Touch Media Thursday, 22 May 2014 12 Ashaway Racket Continues as Official String of Women’s Squash Association Thursday, 22 May 2014 13 Bloomberg to Title Sponsor Hong Kong Scottish Rugby Team Thursday, 22 May 2014 14 Honda Performance Inks Supply Deal with ZF Friedrichshafen for North American Racing Series Thursday, 22 May 2014 15 Dynamo Dresden Extend with Sponsor Despite Relegation Thursday, 22 May 2014 16 Sunoco to Title Sponsor Indianapolis 500 Rookie of the Year Award Thursday, 22 May 2014 17 Helio Castroneves to Endorse 50 Cent’s Headphone Brand SMS Audio Wednesday, 21 May 2014 18 French Champions PSG Retain PMU Partnership Wednesday, 21 May 2014 19 Threadneedle Sponsors Triathlete Vanessa Raw Wednesday, 21 May 2014 20 Jacksonville Jaguars Safety Johnathan Cyprien Inks Endorsement Deal with TITIN Wednesday, 21 May 2014 21 Delaware Office Of Highway Safety Announces Title Sponsorship at Dover NASCAR Race Wednesday, 21 May 2014 22 M&T Bank Secure Naming Rights to Baltimore Ravens’ Stadium Until 2027 Wednesday, 21 May 2014 23 Sahara Force India Extend Alpinestars Partnership Wednesday, 21 May 2014 24 Baku 2015 European Games Announces Procter & Gamble as First Official Partner Wednesday, 21 May 2014 25 Australian Rugby Union Inks IHG Renewal Wednesday, 21 May 2014 26 Ian Poulter Becomes Global Ambassador for Energy Drink Brand Wednesday, 21 May 2014 27 FIM Extends Intertek Partnership Until 2016 Wednesday, 21 May 2014 28 Hunt Brothers to Sponsor JR Motorsports Kevin Harvick at History 300 Wednesday, 21 May 2014 29 Speed Stick GEAR to Sponsor BK Racing’s Cole Whitt for Six Races Wednesday, 21 May 2014 30 Skittles Become Official NFL Sponsor Tuesday, 20 May 2014 31 Under Armour Inks Rugby Canada Deal as Official Technical Partner Tuesday, 20 May 2014 32 South Africa Announces Sponsors for Hockey World Cup Campaign Tuesday, 20 May 2014 33 Web.com Tour’s Utah Championship Gets New Presenting Sponsor Tuesday, 20 May 2014 34 Softball New Zealand Partner with Golden Homes Tuesday, 20 May 2014 35 BMX Rider Terry Adams Signs Endorsement Deal with Tiger Balm Tuesday, 20 May 2014 36 Buffalo Bills Signs PremCom Partnership Tuesday, 20 May 2014 37 Complete Cover to Sponsor British Superbike Rider Dave Johnson Tuesday, 20 May 2014 38 Halfords Announced as Official Mechanics Partner of 2014 Sky Ride Big Bike Events Tuesday, 20 May 2014 39 Champions Hockey League Acquires New Presenting Sponsor Tuesday, 20 May 2014 40 Golfers John Parry & Zane Scotland Secure New Sponsor Tuesday, 20 May 2014 41 Mistic to Sponsor KVSH Racing’s Sebastien Bourdais at Indy 500 Tuesday, 20 May 2014 42 American Ethanol to be Presenting Sponsor of NASCAR’s Return to St. Louis Tuesday, 20 May 2014 43 Spindrift Racing Seals Mirabaud & Zenith as New Sponsors Tuesday, 20 May 2014 44 Acer Signs Marketing Deal with NBA in Philippines Monday, 19 May 2014 45 Triathlete Mary Beth Ellis Signs Endorsement Deal with Skins Monday, 19 May 2014 46 BMW Secures European Tour Sponsorship Extension Monday, 19 May 2014 47 Stanley Black & Decker Named FC Barcelona’s Official Global Partner Monday, 19 May 2014 48 BT Sport Expands Welsh Rugby Support with Scarlets, Ospreys, Blues & Dragons Sponsorship Monday, 19 May 2014 49 Football Federation Australia Seal BLK Partnership Monday, 19 May 2014 50 ANZ Renews New Zealand Cricket Sponsorship Monday, 19 May 2014 More for you DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership