50 Sponsorship Deals of the Week: 21/03/14 March 21, 2014 1 Steinlager Renews All Blacks Sponsorship Friday, 21 March 2014 2 St. Louis Cardinals Announce AT&T as Ballpark Village Sponsor Friday, 21 March 2014 3 England Cricket Secures Hardys as Official Wine Partner Friday, 21 March 2014 4 Michael Clarke to Endorse Rawlings Sporting Goods Friday, 21 March 2014 5 MLB Partners with Dating Site Friday, 21 March 2014 6 NASCAR’s JD Motorsports Inks Two New Partners Friday, 21 March 2014 7 Roush Performance Parts to Sponsor NASCAR’s Chris Buescher Friday, 21 March 2014 8 B&G to Sponsor Charleston Race Week Friday, 21 March 2014 9 FIA Appoints Two New Suppliers for Rallycross Championships Thursday, 20 March 2014 10 Giordano’s Named Official Pizza of Chicago Fire Thursday, 20 March 2014 11 Eurosport Announce New Global Cycling Ambassador Thursday, 20 March 2014 12 Mars Becomes Official Confectionery Partner of AFL Thursday, 20 March 2014 13 Everton Sign £16 million Plus Sponsorship Renewal with Chang Thursday, 20 March 2014 14 LeBron James Inks New Marketing Deal with Sprite Thursday, 20 March 2014 15 Adidas to Supply Bosnia and Herzegovina’s Kit for 2014 World Cup Thursday, 20 March 2014 16 Roush Fenway Racing Inks EcoPower Partnership Thursday, 20 March 2014 17 Derbyshire Cricket Signs Largest Ever Sponsorship Deal with 3aaa Thursday, 20 March 2014 18 Motul Extends MotoGP Partnership Thursday, 20 March 2014 19 Pittsburgh Pirates Retains Highmark Blue as Exclusive Health Insurance Provider Thursday, 20 March 2014 20 Bubel to Supply Towels for 2014 World Superbike Championship Thursday, 20 March 2014 21 Ice Hockey’s Hilary Knight Endorses Bite Tech Thursday, 20 March 2014 22 Fortune 500 Company Mutual of Omaha Sign Seven New Ambassadors Thursday, 20 March 2014 23 ATP Extends ENEL Partnership Wednesday, 19 March 2014 24 LA Dodgers Chris Perez Inks 3N2 Endorsement Deal Wednesday, 19 March 2014 25 JCB Renews Sponsorship of Triumph Hurdle at Cheltenham Racecourse Wednesday, 19 March 2014 26 Reigning WNBA Champions Minnesota Lynx Announces Jersey Sponsor Wednesday, 19 March 2014 27 Datatag Retains British Superbike Partnership for Third Consecutive Year Wednesday, 19 March 2014 28 Tibet Spring Revealed as Central Coast Mariners Shirt Sponsor for 2014 ACL Campaign Wednesday, 19 March 2014 29 Dafabet Announced as New Title Sponsor of Snooker’s World Championship Wednesday, 19 March 2014 30 Tattersalls to Title Sponsor York Racecourse’s Acomb Stakes Wednesday, 19 March 2014 31 Stoke City Announces Warrior as New Kit Supplier Wednesday, 19 March 2014 32 Symetra Tour’s Maiya Tanaka Endorses Katherine Cosmetics Wednesday, 19 March 2014 33 BK Racing Partner with Shuttle Operator Aerodynamics Wednesday, 19 March 2014 34 Ironman World Champion Mirinda Carfrae Secures New Backer Wednesday, 19 March 2014 35 Bamboo Nutra Becomes Official Nutrition & Supplement Partner of Bellator MMA Wednesday, 19 March 2014 36 Alfa Romeo Announces MotoGP Champion Jorge Lorenzo as New Ambassador Tuesday, 18 March 2014 37 Kwikset to Sponsor Richard Childress Racing for 2014 NASCAR Season Tuesday, 18 March 2014 38 Wells Fargo Remains Title Sponsor of PGA Tour Event Until 2019 Tuesday, 18 March 2014 39 Dunlop Extend Title Sponsorship of British Touring Car Championship Tuesday, 18 March 2014 40 Stoke City Confirm End to Adidas Partnership Tuesday, 18 March 2014 41 FINA Announce NUSSLI as Official Supplier Tuesday, 18 March 2014 42 Sydney FC Sign New Deal with Sleeve Sponsor Beechwood Tuesday, 18 March 2014 43 Tesla Named Presenting Sponsor for Royal Hong Kong Yacht Club’s Pedro Blanco Race Tuesday, 18 March 2014 44 Smokey Mountain Inks Five-Race Deal with Richard Childress Racing Tuesday, 18 March 2014 45 Würth Remains Official Supplier for FIA Asia Pacific Rally Championship Tuesday, 18 March 2014 46 NASCAR’s RAB Racing Signs One Race Partnership with olloclip Tuesday, 18 March 2014 47 Hydroxycut Named Primary Sponsor for KVSH Racing’s Sebastien Bourdais Monday, 17 March 2014 48 PR Agency Weber Shandwick Sponsors F3 Driver Lee Morgan Monday, 17 March 2014 49 Paris Saint Germain Announces Center Parcs as New Partner Monday, 17 March 2014 50 Colorado Rockies Signs Official Coffee Partner Monday, 17 March 2014 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+
