50 Sponsorship Deals of the Week: 20/12/13

January 1, 2014

1

London Wasps Announces New Shirt Sponsor

Friday, 20 December 2013

2

HSBC Expands Rugby Sevens Agreement by Sponsoring CNN’s Rugby Programme

Friday, 20 December 2013

3

HotelPlanner Named Official Hotel Booking Partner of PBA

Friday, 20 December 2013

4

JJDarboven Becomes Presenting Sponsor of German Jumping and Dressage Derby

Friday, 20 December 2013

5

Sports Car Club of Americ Partners With BFGoodrich Tires

Friday, 20 December 2013

6

Lance Becomes Official Sandwich Cracker of Little League Baseball and Softball

Thursday, 19 December 2013

7

BragBet Named Official Betting Partner of Northern Ireland Football League

Thursday, 19 December 2013

8

World Vision to Support Harlem Globetrotters ‘Fans Rule’ World Tour

Thursday, 19 December 2013

9

Spectrum Brands Expands FLW Sponsorship

Thursday, 19 December 2013

10

Kellogg Reveals Winter Olympic Stars to Endorse Brand During Sochi 2014

Thursday, 19 December 2013

11

Mitre to Supply Playing & Training Kits for Accrington Stanley

Thursday, 19 December 2013

12

New York Life to Sponsor Brooklyn Nets & Barclays Center

Thursday, 19 December 2013

13 

ANZ Bank to Sponsor Golf Star Lydia Ko

Thursday, 19 December 2013

14

Bell to Continue to Supply Helmets to Belkin Pro Cycling

Thursday, 19 December 2013

15

Adidas to Supply Official Match Balls for Poland’s Ekstraklasa

Thursday, 19 December 2013

16

Michael Van Gerwen to Endorse Electric Cigarrette Brand

Thursday, 19 December 2013

17

San Francisco 49ers Announces Intel as Levi’s Stadium New Founding Partner

Wednesday, 18 December 2013

18

Vancouver Whitecaps Extend Bell Shirt Sponsorship, TSN Becomes Official Broadcaster

Wednesday, 18 December 2013

19

LPGA’s Lexi Thompson Remains Brand Ambassador of Cobra Puma Golf

Wednesday, 18 December 2013

20

Hugo Boss Extends Sponsorship of Sailor Alex Thomson

Wednesday, 18 December 2013

21

Coral Renews Title Sponsorship of Welsh Grand National

Wednesday, 18 December 2013

22

Fuchs Petrolub Continue Erebus Motorsport Partnership for 2014

Wednesday, 18 December 2013

23

Ipswich Town Names Official Cruise & Travel Partner

Wednesday, 18 December 2013

24

Pukka Pies Becomes Official Pie Supplier of Leicester Riders

Wednesday, 18 December 2013

25

MetLife to Title Sponsor BWF World Superseries

Wednesday, 18 December 2013

26

Ageas Extends Naming Rights Deal for Hampshire’s Cricket Ground

Wednesday, 18 December 2013

27

Quintana Roo & Litespeed Become Exclusive Bike Partners of USA Triathlon

Wednesday, 18 December 2013

28

USA Luge Retains Norton/Saint-Gobain Sponsorship Until 2018

Wednesday, 18 December 2013

29

Olympic Volleyball Medalist Lindsey Berg Endorses DitchTheCan Energy Drinks

Wednesday, 18 December 2013

30

Crescent Suzuki Extends Partnership with Oil Company Motorex

Wednesday, 18 December 2013

31

All-Pro Science Adds Three New NFL Stars to Ambassador Lineup

Wednesday, 18 December 2013

32

Russell Wilson Inks Endorsement Deal with Alaska Airlines

Tuesday, 17 December 2013

33

Wilson Security Get Naming Rights to V8 Supercars’ Dick Johnson Racing

Tuesday, 17 December 2013

34

Lumo Energy Provides Financial Support for Netball Victoria

Tuesday, 17 December 2013

35

Perth Scorchers Announces Direct Trades Supply as Sponsor for New BBL Season

Tuesday, 17 December 2013

36

West Tigers Name Stonefish as Official Wine Partner for 2014

Tuesday, 17 December 2013

37

Emirates Expands European Tour Sponsorship to Become Official Airline Partner

Tuesday, 17 December 2013

38

Geico to Title Sponsor 2014 Bassmaster Classic

Tuesday, 17 December 2013

39

Terrell Owens to Endorse Philly Cheesesteak Thickburger in New Marketing Agreement

Tuesday, 17 December 2013

40

Microsoft Xbox One Reveal Hamburg Partnership

Tuesday, 17 December 2013

41

Neymar to Endorse Police Eyewear

Tuesday, 17 December 2013

42

Qoros to Title Sponsor 2015 World Table Tennis Championships

Tuesday, 17 December 2013

43

Nepal Cricket Gets Sponsorship Boost for Inaugural World Twenty20 Campaign

Tuesday, 17 December 2013

44

Arena Group Named Temporary Structures Provider of Glasgow 2014

Tuesday, 17 December 2013

45

Panini Named Presenting Sponsor of 2014 NFLPA Collegiate Bowl

Tuesday, 17 December 2013

46

Erebus Motorsport and Citizen Watches Extend Partnership

Monday, 16 December 2013

47

NBA Inks Foot Locker Marketing Partnership

Monday, 16 December 2013

48

Aggreko to Provide Temporary Power Solutions for 2014 FIFA World Cup

Monday, 16 December 2013

49

Aggreko Becomes Official Supporter of Glasgow 2014

Monday, 16 December 2013

50

Everards Revealed as Official Beer Supplier of BBL’s Leicester Riders

Monday, 16 December 2013