50 Sponsorship Deals of the Week: 20/09/13

September 20, 2013

1

British Cycling Renew FIAT Sponsorship

Friday, 20 September 2013

2

Sale Sharks Extends MBNA Partnership

Friday, 20 September 2013

3

Zurich Insurance Group Becomes Official Presenting Partner of Swiss Ice Hockey Cup

Friday, 20 September 2013

4

UFC Champion Jon Jones Inks Gatorade Endorsement

Friday, 20 September 2013

5

Nivea Men Become Official Provider for PSG

Friday, 20 September 2013

6

Nascar’s Tommy Baldwin Racing Signs New Associate Sponsor

Friday, 20 September 2013

7

Under Armour Sponsors Baltimore Marathon

Friday, 20 September 2013

8

British Touring Car Championship Extends Dunlop Partnership

Friday, 20 September 2013

9

Grace Research Becomes First Charity Shirt Sponsor of Coventry City

Friday, 20 September 2013

10

USA Hockey Star Paige Selenski to Endorse Hockey Sticks for Longstreth

Friday, 20 September 2013

11 

Carl’s Jr Becomes Official Burger of the Phoenix Suns

Thursday, 19 September 2013

12

Amgen Extends Title Sponsorship of Tour of California

Thursday, 19 September 2013

13

Bayern Munich Renew Starwood Hotels Partnership

Thursday, 19 September 2013

14

NAPA Auto Parts to Drop Michael Waltrip Racing Sponsorship

Thursday, 19 September 2013

15

Bath Rugby Reveals New Official Insurance Partner

Thursday, 19 September 2013

16

Atlanta Falcons Ink Kayem Foods Deal

Thursday, 19 September 2013

17

Exeter City Announce New Back of Shirt Sponsors

Thursday, 19 September 2013

18

Bharti Airtel to End Title Sponsorship of BCCI

Thursday, 19 September 2013

19

San Jose Sharks Renew Fry’s Sponsorship

Thursday, 19 September 2013

20

Oxford United Announce New Sponsor

Thursday, 19 September 2013

21

Heathrow Express Becomes Official Transport Partner of England Sevens

Thursday, 19 September 2013

22

SKINS Named Official Compression Supplier of Timex Multisport Team

Thursday, 19 September 2013

23

Fiesta Mart Extends Dr Pepper Dallas Cup Sponsorship

Thursday, 19 September 2013

24

Nationwide Insurance Restructures NASCAR Sponsorship

Wednesday, 18 September 2013

25

Icom Become ISAF Connect to Sailing Performance Partner

Wednesday, 18 September 2013

26

New York Giants’ Victor Cruz Signs McDonalds Endorsement Deal

Wednesday, 18 September 2013

27

BMO Harris Bank Title Sponsors Phoenix Marathon

Wednesday, 18 September 2013

28

Blue Diamond Becomes Official Snack Nut of the U.S. Ski & Snowboard

Wednesday, 18 September 2013

29

BNP Paribas Renews LTA Deal

Wednesday, 18 September 2013

30

UFC Fighter Jesse Ronson Gets New Sponsor

Wednesday, 18 September 2013

31

Omega Pharma Extends Co-Title Sponsorship of WorldTour Cycling Team

Wednesday, 18 September 2013

32

Viagogo Inks Deal with AFL Clubs Collingwood and Richmond

Wednesday, 18 September 2013

33

Manchester United Reveal Record Turnover & Two New Sponsors

Wednesday, 18 September 2013

34

America’s Cup Name Aggreko as Official Local Supplier

Tuesday, 17 September 2013

35

Combat to Supply Bats for Washington State University’s Baseball Team

Tuesday, 17 September 2013

36

Vendini to Provide Ticketing for Marist College Sporting Events

Tuesday, 17 September 2013

37

Airstreeem to Sponsor UK Triathlon’s Sketchers ActivInstinct Performance Team

Tuesday, 17 September 2013

38

Ross County Extend Stanley CRC Evans Offshore Shirt Sponsorship by Five Years

Tuesday, 17 September 2013

39

BMX champion Shealen Reno to Endorse Righteously Raw Chocolate

Tuesday, 17 September 2013

40

Reebok Signs NBA Rookie Nerlens Noel to Endorsement Deal

Tuesday, 17 September 2013

41

Western Bulldogs Retains KooGa Apparel Deal

Tuesday, 17 September 2013

42

IWC Schaffhausen Remains Official Timekeeper of Volvo Ocean Race

Tuesday, 17 September 2013

43

Harvey Norman Partners with LG to Sponsor FFA’s Friday Night Football

Tuesday, 17 September 2013

44

Goodman Fielder to Sponsor NSW Waratahs

Tuesday, 17 September 2013

45

IP Global Gets Title Sponsorship Rights to Autumn Event at Royal Hong Kong Yacht Club

Tuesday, 17 September 2013

46

KFC Sponsors 2013 Asian Youth Para Games

Tuesday, 17 September 2013

47

Manchester City Partners with First Gulf Bank to Launch First Credit Card in the UAE

Tuesday, 17 September 2013

48

CCM to Continue to Provide On-ice Equipment to ECHL

Monday, 16 September 2013

49

Outrup to Sponsor Men’s EHF EURO 2014 Event

Monday, 16 September 2013

50

Stena Line Renews Title Sponsorship of Belfast Giants

Monday, 16 September 2013