50 Sponsorship Deals of the Week: 18/03/12 March 19, 2012 1 F1 Driver Heikki Kovalainen Gets New Helmet Sponsor Angry Birds Friday, 16 March 2012 2 New York Knicks Agrees Marketing Partnership with Acer Friday, 16 March 2012 3 Bojangles to Title Sponsor Nascar’s Southern 500 at Darlington Raceway Friday, 16 March 2012 4 Yokohama Tire Extends Deal with International Motor Sports Association Friday, 16 March 2012 5 AMA Pro Supersport Racer Elena Meyers Gets New Sponsor Friday, 16 March 2012 6 Athleta Sponsor USA Women’s Water Polo Team Friday, 16 March 2012 7 MLL’s Charlotte Hounds Receives New Restaurant Sponsor Friday, 16 March 2012 8 Caterham F1 Sign New Hospitality & Marketing Partner Visa Thursday, 15 March 2012 9 New Jersey Nets New Arena Barclays Center Secures Partnership with Long Island University Thursday, 15 March 2012 10 Toys”R”Us Becomes Founding Partner of the 2014 Special Olympics USA Games Thursday, 15 March 2012 11 Budweiser Increases Support for Grassroots Football in Deal with Non-League Wembley FC Thursday, 15 March 2012 12 Budweiser Extends Lucrative Sponsorship with USOC Thursday, 15 March 2012 13 Red Bull Racing Names Japanese Premium Sake Brand Joraku as Official Team Suppliers Thursday, 15 March 2012 14 Sheets(TM) Brand Becomes Official Energy Product of 2012 Sony Ericsson Open Thursday, 15 March 2012 15 Hollywood Park Becomes First US Horse Racing Track to Sell Naming Rights Thursday, 15 March 2012 16 Pampers Partner with Olympic Gold Medalist Kerri Walsh Thursday, 15 March 2012 17 New ATP Challenger Tour Event Dallas Tennis Classic Gets New Sponsor Thursday, 15 March 2012 18 Bass Pro Shops Sponsor UFC Fighter Jim Miller for Upcoming Bout Thursday, 15 March 2012 19 Motorcycle-Superstore.com Sponsor Big Kahuna Nationals Triple Crown Series Thursday, 15 March 2012 20 Microsoft Sponsor Lotus F1 Wednesday, 14 March 2012 21 Zenit St. Petersburg Secures Lucrative Sponsorship Deal with Oil Giants Wednesday, 14 March 2012 22 Fort Box Self Storage Sponsor Major League Baseball Players Skills Camp in London Wednesday, 14 March 2012 23 Michelin to Sponsor Goodwood Festival of Speed Wednesday, 14 March 2012 24 Citi Reveal US Ambassadors for London 2012 Olympics Wednesday, 14 March 2012 25 Yokohama Tire Corporation Partners with NBA’s Houston Rockets Wednesday, 14 March 2012 26 UFC Extend Sponsorship Deal with SafeAuto Wednesday, 14 March 2012 27 Netherlands Cricket Team Gets ABN Amro as New Sponsor Wednesday, 14 March 2012 28 Under Armour Secure Multi-Year Partnership with Boxing’s Saul “Canelo” Alvarez Wednesday, 14 March 2012 29 Rokform Sponsor Pro Mountain Bike Outfit Team Sho-Air Wednesday, 14 March 2012 30 Petrochem Carless Sponsor Sidecar Championship Race Wednesday, 14 March 2012 31 Major League Lacrosse Sign Major Deal with Coke Zero Tuesday, 13 March 2012 32 MLB’s Pittsburgh Pirates & Skyview Networks Expand Partnership Tuesday, 13 March 2012 33 World Champion Dai Greene Becomes New Ambassador for Jaguar Academy of Sport Tuesday, 13 March 2012 34 Kent Cricket Inks Deal with LED Sport Europe Tuesday, 13 March 2012 35 CNN Partner with Jaguar Heritage Racing Tuesday, 13 March 2012 36 New York Yankees Secures New Green Energy Sponsor Tuesday, 13 March 2012 37 Virgin America Named Official Airline of NBA’s Los Angeles Clippers Tuesday, 13 March 2012 38 Betfair Becomes Title Sponsor of Snooker’s PTC Grand Finals 2012 Tuesday, 13 March 2012 39 FedEx Extends Title Sponsorship of Nascar Sprint Cup Series Race at Dover Speedway Tuesday, 13 March 2012 40 Prudential Becomes Official Financial Services Provider of the LPGA Tour Tuesday, 13 March 2012 41 Chase to Sponsor Nascar Cup Sprint Champion Jeff Gordon Tuesday, 13 March 2012 42 US Youth Cricket Inks New Deal with Reebok Tuesday, 13 March 2012 43 Sentient Jet Sponsor Golf’s 2012 Tavistock Cup Tuesday, 13 March 2012 44 IndyCar Announces Unique Partnership with DreamWorks Monday, 12 March 2012 45 IAAF Renews Landmark Deal with Russian Bank VTB Monday, 12 March 2012 46 Panasonic Sponsors London 2012 Paralympic Games Monday, 12 March 2012 47 Charlotte Bobcats Owner Michael Jordan Gets New Endorsement Deal with Team Sponsors Monday, 12 March 2012 48 Sahara Force India F1 Get New Travel Shoes Supplier Monday, 12 March 2012 49 lingChristian Seifert und Peter Strahlendorf werden beim FASPO Sponsoring Summit mit der HALL OF FAM Monday, 12 March 2012 50 Coldstream Brewery Becomes Exclusive Cider Supplier to 2012 Australian Grand Prix Monday, 12 March 2012 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series